A man with dark hair wearing a black T-shirt, shorts, and sneakers lifts a barbell with weights in a gym. The image is in black and white, and he is leaning forward with his head down.

Make it stand out.

DESIGNED FOR TRAINING

D4T FRANCHISE

documenting the process of creating a new franchise

A man lifting a barbell with weights on both ends, standing against a gray background, promoting men's training at D&T Franchise.
Slide titled "Brand & Identity" with a quote "Our products must always be recognizable as Adidas products" attributed to ADI Dassler Standard 20. The slide features a technical diagram of shoes with labels and measurements. The bottom corner includes the Adidas logo.
A digital presentation slide about establishing brand identity, featuring a vertical sequence of seven car outline icons on a dark background on the left, and a motivational quote about establishing, iterating, and elevating on the right.
Studio photoshoot setup with a model lifting weights, photographer taking pictures, crew members preparing equipment, and lighting gear, with text overlay 'INSIGHTS + TESTING D4T FRANCHISE'.
A fitness testing infographic showing heat maps of body movements in different exercises, including sweat, temperature, and airflow zones, with a side panel of athletes performing various exercises and wearable sensors.
Black athletic shirt with white dashed lines along the seams, worn by a person. The person's face is not visible.
A black and white photograph of a male model wearing an Adidas sports outfit, standing sideways with his arm relaxed at his side.
A presentation slide titled 'Brand & Identity' with three sections. The first section, labeled 'Establish,' displays a series of simplified car outline sketches. The second section, labeled 'Iterate,' shows a progression of car silhouettes in a stylized line art style. The third section, labeled 'Elevate,' features a realistic, high-quality photo of a modern race car in a garage setting.
Slide from a presentation titled "Brand & Identity" with a series of six car outlines showing a progressing line from a simple to a more detailed and curved shape, accompanied by the quote: "The simplicity of a precise line can establish something iconic".
A collage of black and white images including a muscular man lifting a medicine ball outdoors with a cityscape in the background, a person dressed in athletic wear training with a trainer, and a modern architectural building.
Black and white photo of a person standing in athletic clothing, wearing sneakers and high socks, with the image cropped to show only their torso and legs against a plain background.
Close-up of a person in a black athletic shirt looking down, with another person in the background also dressed in black.
A person performing a deadlift with a barbell in a gym, viewed from above, in black and white.
Diagram illustrating design elements of a white sports jersey, showing front, side, and back views with labels for shoulder seam, logo placement, collar, and seam lines.
Design of a white sports jersey with black and red accents, displaying the Adidas logo, on a white background.
Black and white photo of Adidas sportswear on display, featuring shirts and a mannequin wearing a long-sleeve shirt, with the Adidas logo visible. The scene suggests a focus on sports clothing evolution.

SEASON ONE

SS24

Display of black athletic clothing including T-shirts and shorts, modeled by a man, showing front and back views, with various angles of the outfit against a white background.
Display of black athletic tank top and pants with the Adidas logo, modeled by a man shown from different angles and standing with feet apart, wearing gray sneakers.
Four young men wearing athletic clothing, one shirtless, standing and holding a large tire and a tire flip obstacle.

SEASON TWO

FW24

Six male models wearing Adidas sportswear and shorts, standing in a row against a white background, showcasing different athletic apparel.
Five male models dressed in Adidas athletic wear, showcasing different outfits against a white background. The first three are in light gray tracksuits with a hoodie, and the last two are in black jackets with hoodies underneath. The models are facing different directions, and some have shoes with shoelaces, while others are wearing slip-on sandals.

SEASON THREE

SS25

Four male models standing in athletic wear, two in black and two in red, showcasing Adidas sports outfits with black socks and shoes, against a plain background with branding and product details.
Five male mannequins dressed in athletic streetwear, standing side by side against a white background. They are wearing various shades of muted, earthy colors with the Adidas logo visible on their clothing. The text above them reads "D4T FUTURE PROOF" and "TRAINING MEN SS25."

SEASON FOUR

FW25

Six male models display athletic training wear from multiple angles, with a plain white background and the text 'D4T BK2 GYM' at the top. The models wear black and grey sports clothing, including sleeveless shirts and shorts, with Adidas logos visible.
Six male models wearing different colors of Adidas climawarm training suits, standing in a row against a white background. The suits include hooded jackets and pants, with some models also wearing face coverings or hoods.
Seven motionless male models in athletic clothing and footwear, standing in a row against a white background, with 'The Full Squad' text above.

SEASON FIVE

SS26

A digital image of male sportswear models in green athletic shirts and shorts, viewed from the front and back. Next to the models are detailed views of white athletic shirts and shorts with black accents, showing product designs and branding.
Close-up of a person's shoulder and neck wearing a gray technical athletic shirt with labeled features including airflow perforations, a one-piece D4T collar notch, high-density breathable mechanical stretch knit, and 2nd 3mm strand stitching to keep seams flat.
Five male models wearing different styles of gray and beige athletic clothing, standing against a plain background.
Five male mannequins dressed in athletic wear, standing against a gray background. They are wearing various sports outfits including hoodies, T-shirts, shorts, and pants in neutral colors, with some featuring the Adidas logo.